Sugarfina is a luxury, gourmet candy boutique specializing in giftable packaging and candy for grown-ups. I began as a retail + print designer at Sugarfina crafting in-store signage and retail displays in addition to other printed assets like inserts and direct mail. My role evolved to include art direction for all Sugarfina’s campaigns and product innovation. I managed our in-house photographer and prop stylist to execute all photography for web, social and retail assets.